Mascara is a cosmetic used to make your eyelashes fuller and more attractive. It is probably one of the most popular cosmetics used by women all over the world. Women want to highlight their eyes to enhance their overall appeal.

Find a great formula that works with your eyes and individual wear. Not too dry, not too thick, not too wet - actually the secret is the applicator. I love the new plastic applicators like COVER GIRL's LASH BLAST. It is an easy application and can work out clumps with no problem. Don't spend your money on the vibrating wand or spinning wands... stick with the originals.

Volume building, lengthening, clump-free, hypoallergenic… Will your eyelashes look longer, become curlier or fuller? Will the mascara go on smoothly without clumps and stay on without flaking for many hours to come? In other words, will it live up to the promise, or all these words are nothing more than money-making tricks? In most cases, you will know the answer only after you trade your hard earned money for the little pretty tube.

Some other brands of mascara boast about volume or length enhancement. Then what usually happens is you get the product home only to find that it clumps something horrible or it is impossible to wash off of your eyelashes every night. Believe it or not, many other brands of mascara are made with hard rubbers that can be harmful to your eyes and eyelashes. Many brands keep their prices down by using these kinds of cheap ingredients.

Because the formula in Blinc Kiss Me Mascara is not oil based, the application is a little different. Do NOT let the Blinc Mascara dry between coats, build the Blinc Mascara up to your desired lash length and volume before letting it dry. Blinc Kiss Me Mascara takes minutes to dry, so try to avoid blinking for a short while or you will smudge it (the only time you will be able to smudge it though!) and Viola - You have tubed your lashes, and what's more they look fuller and have a healthy shine.

Oil based mascara dries out when applied and turns to a powder, this enables it to clump, flake and run etc. Blinc Kiss Me mascara on the other hand is not Oil based so prevents this from happening, this also makes Blinc Mascara suitable for contact lens wearers and people with sensitive eyes. Blinc is applied like a regular mascara, however once it sets, tiny tubes will form around your lashes providing both volume and length.

Lengthening mascara usually make your eyelashes longer. This is achieved by the addition of ingredients (which is normally fiber) that build up on the tip of the lashes. Actually, any mascara will visually lengthen the eyelashes. When you are using a lengthening mascara, choose one which fiber will not fall off after some hours of application.

To give the illusion of longer lashes, look for a lengthening formula with a small very skinny brush. These mascaras with their small applicator brush have a thin, more watery formula of mascara that just paints the lashes as they are. The skinny brush allows you to get color closer to the roots to elongate the illusion of the lashes.

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